Contrary to what many people believe, intrinsic artistic value does not negate intrinsic economic value. Today, art inspires a significantly higher degree of confidence than many of the nearest AAA-rated financial instruments.

Consider that through 2008, the ten-year compound annual return for investors in the art market was close to 10%, while investors in the S&P 500 actually lost money.

The book titled, "Put Your Assets on the Wall," utilizes the metrics of traditional investments in order to teach people about Art as an alternative asset class, and a way to diversify one's portfolio and hedge against volatility.

"Put Your Assets on the Wall"™ presents the timely analysis that demonstrates art's superior investment performance during inflationary periods throughout history.

The book delineates an additional method for safekeeping and even growing one's assets, particularly during times of economic upheaval and  uncertainty.

In "Put Your Assets on the Wall"™, former small cap value investor turned art entrepreneur Capucine Price helps people to gain an understanding of:

• The role of alternative assets in a portfolio
• Strategies to optimize portfolio performance, including the benefits of hedging with real, tangible assets
• Why less expensive art performs better
• How to invest for any size portfolio.

At this time of severe financial dislocation, almost daily barrage of negative financial news, and loss of confidence in our country's financial bellwethers, "Put Your Assets on the Wall" offers insight into an alternative investment which has stood the test of time, but not been widely known about until now.

Our current time is about optimally positioning oneself for wealth preservation while value is being lost in just about everything else.

Investors may be wary about investing in art because they claim not to understand it. Well, exactly how well do you understand a bond, or an option, or the earnings generating capability of the company whose stock you own? You simply expect whatever instrument it is to appreciate over time, and so you buy it.

Owning art is not necessarily so different. Yes, it should be a visual gift that you give to yourself in addition to its appreciation ability, however, from a pure investment perspective, you’re simply expecting it to appreciate, just like that stock, bond or other derivative you’ve purchased, and art’s historical performance record provides a solid foundation for that expectation.

Wondering if your investment in contemporary art will not only enhance your environment and feed  your soul, but potentially give a goose to your net worth over time? Well the data continues to indicate that yes, an investment in contemporary artists is not only a visual gift your give to yourself, but a sound, and sometimes overwhelmingly profitable investment.

As Wall Street and world financial markets were turned on their heads, an equally  momentous phenomenon also occurred in the artworld. In London, the artist Damien Hirst staged a record auction of work by a single artist, selling $200 million over two days at Sotheby’s. The sale marked the first time that original artwork has gone directly to auction, bypassing the dealer and gallery system altogether. I believe it marks a trend.
 

Image Top Right:
No. 5, 1948 ~ a painting by Jackson Pollock (January 28, 1912 – August 11, 1956), an American painter known for his contributions to the abstract expressionist movement. The painting was done on an 8' x 4' sheet of fiberboard, with thick amounts of brown and yellow paint drizzled on top of it, forming a nest-like appearance.  It was originally owned by Samuel Irving Newhouse and displayed at the Museum of Modern Art before being sold to David Geffen and then allegedly to David Martinez in 2006 for $140 million making it the most exspensive painting ever sold.
Source ~ Wikipedia

Image Bottom Left:
Woman III ~ is a painting by abstract expressionist painter Willem de Kooning. Woman III is one of a series of six paintings by de Kooning done between 1951 and 1953 in which the central theme was a woman. It measures 68 by 48 1/2 inches (1.7 m x 1.2 m) and was completed in 1953.  In November 2006, the painting was sold by David Geffen to billionaire Steven A. Cohen for $137.5 million, making it the second most expensive painting ever sold.
Source ~ Wikipedia