Capucine (Cappy) Price is a speaker, author and co-founder of CapucinesBoulevard, an online art auction website that presents the work of emerging artists from around the world to the art buyers of the world.

Just as Monet ushered in a revolution on Paris' Boulevard des Capucines by allowing, for the first time, public access to a non-juried art exhibition showcasing the work of the artists who would go on to become the the major Impressionist leaders of all time, Price highlights in her work the benefits inherent in finding value where others don't see it by encouraging a more open and transparent art sales structure supportive of work being acquired directly from artists utilizing the Internet. 

Author of the books Art: An Emotional and Economic Treasure Trove, and Put Your Assets on the Wall, How Buying What You Love Will Get You The Return You Need, Price believes that art isn't an asset that readily springs to mind when thinking of investment alternatives, but its long-term performance record argues that it should be. Her work helps people to see the investment opportunity that art as an asset class represents, particularly art by emerging artists. Because the work of emerging artists is generally not widely marketed it generally has little price premium, and therefore lacks the risk of the more established, "growth" artists. That relative lack of price premium means that profit potential for these artists can be just as attractive as for the art stars.

Before co-founding her company and beginning her writing career, Price helped spearhead William Blair and Co's development of a value investment discipline and related products for institutional  and mutual fund investors. A partner at the firm, she co-managed assets in the small cap universe, primarily stocks with market capitalizations below $1.5 billion. Prior to that, she was a partner in Brinson Partners, Inc.'s Private Markets and U.S. Equity groups where she spent four years with primary responsibility for co-management of Post-Venture assets. She lives in Chicago with her daughter, her fiancé, and her dogs.
 
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